Whole Planet Foundation


Mrs. Meyer’s Clean Day has been a proud supporter of the Whole Planet Foundation and its efforts to empower entrepreneurs around the globe since 2011. Mrs. Meyer’s Clean Day household products are inspired by its namesake, Mrs. Thelma A. Meyer–a real-life Iowa mother of 9 (and grandmother of 22!) who instills hardworking, resourceful and neighborly values in both her family and community. As such, we are honored to join Whole Planet Foundation with its like-minded values and support of entrepreneurs in the development of home-based businesses that help to better their own livelihoods and those of their families and communities.


Whole Planet Foundation is a private, nonprofit organization established by Whole Foods Market. We provide grants to microfinance institutions in Latin America, Africa and Asia who in turn develop and offer microenterprise loan programs, training and other financial services to the self-employed poor.

Whole Planet Foundation was born out of Whole Foods Market's desire to give something back to those who have helped us succeed while focusing on the persistent problem of world poverty and hunger. The foundation was formed with the entrepreneurial spirit of Whole Foods Market in partnership with Professor Muhammad Yunus and Grameen Bank, co-recipients of 2006 Nobel Peace Prize. — excerpt from www.wholeplanetfoundation.org


Whole Planet Foundation funds microlending programs through microfinance partners in 58 countries where Whole Foods Market sources products. The local microfinance partners then disburse small loans (microloans) directly to community members who can then start or grow their home-based businesses. Generally, recipients of microloans are low-income women who do not have access to typical banking services. The microloans, usually in the $100-200 range, are enough to help these households meet basic needs and raise their standard of living. Microfinance allows all people to participate in the local economy (including under-served women), which empowers them and promotes gender-equality in their community. Microfinance gives individuals access to financial services which then allows them to lift themselves out of poverty.

Handicrafts made by microcredit clients of Whole Planet Foundation’s Thailand partner Small Enterprise Development.

Handicrafts made by microcredit clients of Whole Planet Foundation’s Thailand partner Small Enterprise Development.

In October 2013, Kelly, a member of the Mrs. Meyer’s Clean Day team had an opportunity to see firsthand Whole Planet Foundation’s impact on a trip to the Surin region of Thailand. Kelly met with Whole Planet Foundation partner Small Enterprise Development, learned about their methodology, met microcredit clients at their home-based businesses, visited Alter Eco rice cooperatives, as well as participated in some wonderful cultural and sightseeing activities in Bangkok and Chiang Mai.

Read all about the trip here!